MANILA, March 19 (PIA) -- The Dangerous Drugs Board (DDB) has partnered with the United Nations Office on Drugs and Crime (UNODC) in launching "Listen First" a campaign that focuses on science-based drug use prevention.
The UNODC said the campaign aims to raise awareness around listening to children and youth as the first step to help them grow healthy and safe. The campaign targets parents, teachers, policy makers, health worker and prevention workers particularly, as well as the wider public.
The global campaign - using the hashtag #ListenFirst - aims to increasing support for science-based drug use prevention. In order to illustrate this important issue to a diverse audience, a powerful new Public Service Announcement has been developed. The video highlights how paying attention and reacting to children's needs can help preventing them from risky behaviors and drug use.
"Prevention of substance abuse is a key target under the Sustainable Development Goals. However, despite good intentions, drug prevention efforts too often consist of isolated initiatives to raise awareness about the danger of drugs among young people and the general public,” UNODC Executive Director, Yury Fedotov said.
“’Listen First', seeks to build on these successes and raise awareness of the fact that drug use prevention based on science is an effective investment in the wellbeing of our children and youth, families and communities. At the core of science-based prevention is a very simple concept, something we all know how to do but perhaps spend too little time doing: listening," Fedotov added. (EPC/JCP/PIA-NCR)
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